Momentous Brief

Why the AI Bubble Bursts

And why it doesn’t matter

Sep 8 • Justin Seghers

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August 2026

Here for a Good Time AND a Long Time

How this generation has kept its gift alive for longer

Aug 4 • Justin Seghers

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July 2026

The World Cup’s Trust Stack

How AI made football's most contested decisions visible

Jul 20 • Justin Seghers

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EIGHT SLEEP: Unconscious Intervention

How a mattress company built a $1.5B business by intervening while you sleep, and the harder test that comes next

Jul 1 • Justin Seghers

June 2026

The Ultimate Performance Drug

The case for sleep as operational infrastructure

Jun 4 • Justin Seghers

May 2026

WHOOP: Unlocking Human Performance

The platform bet behind the wristband

May 7 • Justin Seghers

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April 2026

Systems > Tactics

What elite sport teaches us about building for human performance

Apr 2 • Justin Seghers

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